Pelican Stores Chapter 2 Case Study Statistics

Analysis of Data Pelican Stores National tog With the given information, it is operable to find numerous comparisons and correlations in the within the numbers given. The most relevant data to the given fictitious character refers to the type of customer (whether or not the customer used the promotional coupon) as well as the number of purchases made using the various forms of payment mentioned within the data table.As the Case Problem incoming stated, there were 100 gross revenue included in the data set, using four different methods of payment, to pass judgment the use and productivity of the promotional coupon. Pelican Stores sent out a promotional coupon to boost sales and gain a refreshed customer base, relying on the assumption that the promotional coupon will lot in those people. The key notes of the data to note that pertain to the productivity of the coupon is the Type Of Customer column.The data given is either regular or promotional. The regular customers are those who did NOT receive the promotional coupon, and are assumed to be already returning customers. The promotional customers are assumed to be new customers, because the only people who received the promotional coupon were new customers who had shopped at another(prenominal) National Clothing stores, but not at the Pelican brand stores. Another notable part of the data in this portion is the Method of Payment bar graph.Note that the branded Card payment method indicates purchases made by customers of other National Clothing stores (the Proprietary Card is a charge card only available through with(predicate) National Clothing). Figure 1 Shows the distribution of sales between the four different payment methods Discover, MasterCard, Visa, Proprietary Car Figure 2 Shows the distribution of customer type between the two options Regular (returning Pelican Stores customers) and promotional (those who received the promotional coupon)